From the operator's seat to the coach's chair.
I'm Ayman Al-Abdullah, former CEO of AppSumo, where I helped scale the business from $3M to $80M a year. I help 7-figure founders become 9-figure CEOs.
There's a difference between a founder and a CEO. A founder does the work. A CEO builds the machine that does the work, and then leads the people who run the machine.
I learned that difference the hard way while scaling AppSumo. When I started, I was in everything. By the time we hit $80M a year, my job had completely changed. The skills that get you to seven figures are almost never the skills that get you to nine.
Now I write a CEO newsletter read by thousands of founders, and I coach a small group of them privately. The work is simple to describe and hard to do: help great operators become great CEOs, without burning down the life they built the company to support.