CEO Coach

I help
7-Figure
Founders
become
9-Figure
CEOs.

I scaled AppSumo from $3M to $80M a year as CEO. Join thousands of founders getting my best thinking on the leap from running the work to running the company.

Interested in 1:1 Coaching? Get the Free Notion Wiki

Ayman Al-Abdullah

$80M+ Revenue scaled at AppSumo

Trusted by Thousands of Entrepreneurs

FORTUNE Forbes Entrepreneur

About Ayman

The operator's path to the corner office.

As CEO of AppSumo, I helped scale the business from $3M to $80M a year. I've sat in the seat, made the hard calls, and learned what actually separates a founder who's busy from a CEO who's building.

Today I write a CEO newsletter read by thousands of founders and coach a small group privately, focused on leverage, leadership, and the systems that let a company outgrow its founder.

Read the full story →

Work With Me

Three Ways to Level Up

01 Free Resource

The Notion Company Wiki

The operating system I use to run a company, templated for yours. Completely free.

Get the template →

The CEO Newsletter

Weekly lessons on leverage, leadership and scaling from 7 to 9 figures. Read by thousands.

Join My CEO Newsletter →

03 Work With Me

1:1 CEO Coaching

Private coaching for founders ready to stop running the work and start running the company.

Interested in 1:1 Coaching? →

The Newsletter

Recent Articles

What a CEO Actually Does in 2026

What a CEO Actually Does in 2026

Everyone is wrong about what a CEO actually does. It's not product. It's not marketing.…

The Vacation Test Every CEO Needs to Pass

The Vacation Test Every CEO Needs to Pass

Three years apart. Same hotel. Two different men. Year one, my "vacation" was a hotel…

The 2026 Org Chart Is a File Tree

The 2026 Org Chart Is a File Tree

The org chart used to be a COO, a CMO, and 40 salaries underneath them.…