Ayman Al-Abdullah

CEO Coach

I help
7-Figure
Founders
become
9-Figure
CEOs.

I help 7 Figure Founders become 9 Figure CEOs.

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About Ayman

The operator's path to the corner office.

As CEO of AppSumo, I helped scale the business from $3M to $80M a year. I've sat in the seat, made the hard calls, and learned what actually separates a founder who's busy from a CEO who's building.

Today I write a CEO newsletter read by thousands of founders and coach a small group privately, focused on leverage, leadership, and the systems that let a company outgrow its founder.

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Three Ways to Level Up

01 Free Resource

The Notion Company Wiki

The operating system I use to run a company, templated for yours. Completely free.

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The CEO Newsletter

Weekly lessons on leverage, leadership and scaling from 7 to 9 figures. Read by thousands.

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03 Work With Me

1:1 CEO Coaching

Private coaching for founders ready to stop running the work and start running the company.

Interested in 1:1 Coaching? →

The Newsletter

Recent Articles

The CEO's Firing Playbook: How to Handle Letting People Go

The CEO's Firing Playbook: How to Handle Letting People Go

"You're fired." Two of the hardest words any CEO will have to say. I've fired…

Why Most CEOs Should Actually Be Paid More

Why Most CEOs Should Actually Be Paid More

Hot take: Most CEOs should be paid more. Most teams should be paid less. Pay…

A speaker addressing an audience from a podium at a business conference

Founder Mode is dead. Long live Founder Mode.

THE CEO'S ROLE IN THE AI ERA In 2024, Paul Graham wrote an essay that…