CEO Coach

I help
7-Figure
Founders
become
9-Figure
CEOs.

I scaled AppSumo from $3M to $80M a year as CEO. Join thousands of founders getting my best thinking on the leap from running the work to running the company.

Interested in 1:1 Coaching? Get the Free Notion Wiki

Ayman Al-Abdullah

$80M+ Revenue scaled at AppSumo

Trusted by Thousands of Entrepreneurs

FORTUNE Forbes Entrepreneur

About Ayman

The operator's path to the corner office.

As CEO of AppSumo, I helped scale the business from $3M to $80M a year. I've sat in the seat, made the hard calls, and learned what actually separates a founder who's busy from a CEO who's building.

Today I write a CEO newsletter read by thousands of founders and coach a small group privately, focused on leverage, leadership, and the systems that let a company outgrow its founder.

Read the full story →

Work With Me

Three Ways to Level Up

01 Free Resource

The Notion Company Wiki

The operating system I use to run a company, templated for yours. Completely free.

Get the template →

The CEO Newsletter

Weekly lessons on leverage, leadership and scaling from 7 to 9 figures. Read by thousands.

Join My CEO Newsletter →

03 Work With Me

1:1 CEO Coaching

Private coaching for founders ready to stop running the work and start running the company.

Interested in 1:1 Coaching? →

The Newsletter

Recent Articles

Winning Is the Most Dangerous Moment in a Company

Winning Is the Most Dangerous Moment in a Company

A CEO said this to me on Wednesday: "We're printing $1M a month. Even if…

Winning Is the Most Dangerous Moment in a Company

Winning Is the Most Dangerous Moment in a Company

A CEO told me on Wednesday that his company is printing $1M a month. Even…

An empty open-plan office interior with wooden desks, computer monitors, office chairs, concrete pillars, large windows, and a concrete staircase.

What a CEO Actually Does in 2026

Everyone is wrong about what a CEO actually does. It's not product. It's not marketing.…