I’ve hired over 100 people. Worked with 9-figure entrepreneurs. Built teams at one of the fastest-growing startups. The #1 trait I look for? People who just do things. Here’s the playbook I wish more people followed: The Permissionless Approach. The Video In 2015, I wanted to work for Noah Kagan. Instead of asking “How can … Read more

Most founders wait too long to hire an Executive Assistant. They say, “I’m not ready” while drowning in emails, calendar chaos, and $20/hr tasks. Your business isn’t stuck because you need to do more. It’s stuck because you won’t let go. In this article, I will show you the exact playbook to hire your first … Read more

While these roles may overlap in smaller organizations, understanding their distinct functions helps clarify responsibilities and expectations as companies grow. Each role serves a specific purpose in the organization’s lifecycle and success. Founder Takes it from 0 → 1. The visionary. Obsessed with the product. Innovation-focused. CEO Takes it from 1 → 10 (or 100). … Read more

I recently sat down with Greg Isenberg, host of The Startup Ideas podcast, to dive deep into everything related to scaling your business.  During our conversation, we explored my framework for scaling businesses from seven to nine figures, drawing from my experience of taking AppSumo from $3M to $84M in revenue. The insights I’m about … Read more

40 years ago, a young man left a small village in Iraq in search of a better life. That man is my father. I used to say I came from nothing. No trust fund. No inheritance. No safety net. But I was wrong. Legacy of Sacrifice I am the product of sacrifice.  Of courage. Of … Read more

I recently sat down with John Melizanis and Kyle Russell on their New Money Talks podcast to share my journey of scaling AppSumo from $3M to $84M in revenue over six years. What started as a casual conversation turned into a deep dive into the often-overlooked aspects of scaling a business – from nearly bankrupting … Read more

CEO is a stressful job. Nobody really teaches you how to do it. Here’s my story.

Last year I was forced to make a tough decision… You see my 1:1 coaching business has a 2+ year waiting list. I want to help more CEOs. So I looked into more ways I can scale myself. So I launched a course. I tried group coaching… and that wasn’t it. You see, I think … Read more

In June 2024, I received this email from Andrew Wilkinson. “Every year, I invite 100 of the most interesting people in the world to spend two days in my hometown of Victoria, Canada. It’s not a conference. I hate conferences. Conferences are usually about small talk and bragging at the bar. Listening to talks instead … Read more

I recently sat down with Neville Medhora for a conversation about scaling companies and navigating technological disruption. As the former CEO of AppSumo, where I helped grow the company from $3M to $80M in revenue, I’ve learned invaluable lessons about what it takes to build successful businesses in today’s rapidly changing landscape. In this podcast, … Read more